Description: YouTube’s newest office space is a professional television studio that is free to use for its most popular content creators. Source: CNNMoney.com – video report Date: August 26, 2013 Link: http://money.cnn.com/video/technology/2013/08/26/t-youtube-studio-la.cnnmoney/index.html Questions for Discussions: What is YouTube’s management’s thinking behind providing free-access production studios to their top channels? Do you think they should also… Read more »
Posts Categorized: Part 4: Marketing Management
Wal-Mart’s plan sells ‘American made’
Description: Wal-Mart SVP Michelle Gloeckler explains her company’s $50 billion dollar effort to sell more American made goods over the next ten years. Source: CNNMoney.com – video report Date: August 28, 2013 Link: http://money.cnn.com/video/news/2013/08/28/n-cmr-walmart-made-in-usa.cnnmoney/index.html Questions for Discussions: Why do you suppose Wal-Mart management is motivated to lead the way in more American-made product sales? Do… Read more »
Apple Will Pay for Old IPhones. Is It a Good Deal?
Description: Apple (AAPL) is planning to start buying back old iPhones. What’s in it for the company? And what’s in it for you? Source: Businessweek.com Date: August 30, 2013 Link: http://www.businessweek.com/articles/2013-08-30/apple-will-pay-for-old-iphones-dot-is-it-a-good-deal#r=hp-lst Questions for Discussions: Why is Apple buying back older models? Do you think this strategy will be successful?
Made-for-Web Video Remakes the TV Landscape
Description: Viewers tend to have the same reaction to TV and video ads Source: emarketer.com Date: August 30, 2013 Link: http://www.emarketer.com/Article/Made-for-Web-Video-Remakes-TV-Landscape/1010177#WocwPVviQxEOcLH5.99 Questions for Discussions: Summarize the highlights in this report. How is viewer-behavior changing? What do you think the industry will look like in ten years? What opportunities exist for entrepreneurs?
‘Plants vs. Zombies 2’ At Nearly 25 Million Downloads In Under Two Weeks
Description: “Why is everything moving to freemium?” the gamer crowd cries, myself included, much of the time. Source: Forbes.com Date: Sep 01, 2013 Link: http://www.forbes.com/sites/insertcoin/2013/09/01/plants-vs-zombies-2-at-nearly-25-million-downloads-in-under-two-weeks/ Questions for Discussions: What is “freemium”? Describe how the company intends to make money using this business model? What are the pros and cons of using this model? Do… Read more »
Startup tells the story behind your pants
Description: Fashion startup Zady aims to be the next style solution that lets people know where their products come from. Laurie Segall reports. Source: CNNMoney.com – video report Date: August 23, 2013 Link: http://money.cnn.com/video/technology/2013/08/23/t-fashion-startup-zady.cnnmoney/index.html Questions for Discussions: What distinguishes this brand from other clothing company brands? Do you think the target customer is large enough… Read more »
Why the world’s cheapest car won’t sell
Description: A new car for around $2,000? Sounds like a dream, right? That’s what Tata Motors hoped upwardly mobile Indians and people who couldn’t previously afford a new car would think when it unveiled the Nano, the world’s cheapest car, in 2008. Source: Smartplanet.com Date: August 22, 2013 Link: http://www.smartplanet.com/blog/bulletin/why-the-worlds-cheapest-car-wont-sell/27337?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why do… Read more »
Wal-Mart warns of ‘challenging’ economy
Description: The world’s largest retailer reported disappointing sales and lowered its outlook due to cautious consumer spending. It’s not the only retailer to sing this sad song. Source: CNNMoney.com – video report Date: August 15, 2013 Link: http://money.cnn.com/video/investing/2013/08/15/investing-the-buzz-walmart-kohls.cnnmoney/index.html Questions for Discussions: What is the connection between sales and profits at retailers like Wal-Mart and the… Read more »
Smartwatches From Samsung and Other Big Names Are Coming. Does That Matter?
Description: We’ve heard rumors about smartwatches from the likes of Apple (AAPL) and Samsung (005930:KS) for most of 2013, and it sounds like they’re finally almost here. Bloomberg News reported today that on Sept. 4, Samsung will introduce the Galaxy Gear, a wristwatch-like device that can be used for phone calls, surfing the Web, and… Read more »
Hanging Out at the E-Mall
Description: Shopping online is easier than shopping in a mall — as long as you know exactly what you want to buy. The problem comes when you don’t know what you want. Source: NYTimes.com Date: August 17, 2013 Link: http://www.nytimes.com/2013/08/17/technology/hanging-out-at-the-e-mall.html?ref=business Questions for Discussions: Describe how the sites help create a better online shopping experience. How… Read more »
