Description: Sonic Drive-In (SONC), which bills itself as the “ultimate drink stop,” recently doubled the total number of beverage permutations at its restaurants to more than 1 million. It hopes to give customers a few (hundred thousand) more reasons to stop in during an increasingly important sales period: “Happy Hour,” an interval between lunch and… Read more »
Posts Categorized: Part 4: Marketing Management
Ignored, Now Courted: Hulu Is Belle of the Ball
Description: Hulu in focus as players figure out delivery of online content. Source: WSJ.com – video report Date: May 24, 2013 Link: http://on.wsj.com/19aiodZ Questions for Discussions: What sort of business model do see evolving for the delivery of content by the entertainment industry? Do you think consumers will be willing to pay for access to… Read more »
Rinse, Repeat: P&G Brings Back Former CEO
Description: Regrouping at P&G under former CEO may not solve long term problems. Source: WSJ.com – video report Date: May 24, 2013 Link: http://on.wsj.com/19afA0s Questions for Discussions: Why do you think the company brought back the former CEO at this time? What does this decision say about the company’s management and vision for the future?… Read more »
Not Green, Just Soylent: Is This the Future of Food?
Description: Just before it was lunchtime on the West Coast on Tuesday, Rob Rhinehart went on Twitter to seek donations for something called Soylent. He describes it in the pitch video as “an efficient form of fuel for humanity for the first time in history.” By the time Silicon Valley’s office workers had gobbled down… Read more »
Q&A: Jonah Berger, Wharton marketing guru, on what makes things go viral
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the… Read more »
Why Dreamworks is buying YouTube channels
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens. Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/ Questions for Discussions: Why are YouTube channels becoming more popular? Who do they appeal to and how can managers develop this environment? Why do you suppose management acquired… Read more »
Rolling Up Their Sleeves, as a Team
Description: AS a 14-year-old Boy Scout who went on backpacking trips in western Massachusetts, Gihan Amarasiriwardena couldn’t find a fleece jacket that would protect him from the wind. His solution was to make his own wind-blocking coat from scratch, using plastic garbage bags, spray-on adhesive and fleece. Source: NYTimes.com Date: May 18, 2013 Link: http://www.nytimes.com/2013/05/19/business/at-ministry-of-supply-teamwork-in-making-high-tech-apparel.html?ref=business… Read more »
YesVideo Moves Home Movies From Old Formats to the Cloud
Description: Jennifer Brown is tearing up. She’s converting early-2000s camcorder footage into digital files, watching as a woman’s colleagues celebrate her promotion until the woman’s boyfriend appears out of nowhere, gets down on one knee, and proposes. When a group of passersby interrupts Brown quietly weeping at her computer screen, she gestures at the proposal… Read more »
Dynamic Pricing Helps Keep Pace with Savvy Consumers
Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.” Source: eMarketer.com Date: May 17, 2013 Link: http://www.emarketer.com/Article/Dynamic-Pricing-Helps-Keep-Pace-with-Savvy-Consumers/1009897#BdqCzUfY5X1bZuQe.99 Questions for… Read more »
The Gap is cool again?
Description: Despite a sluggish economy, the Gap is expecting strong sales and earnings. Investors are impressed. Source: CNNMoney.com – video report Date: May 10, 2013 Link: http://money.cnn.com/video/investing/2013/05/10/investing-buzz-gap-old-navy-banana-republic.cnnmoney/ Questions for Discussions: Why is the Gap popular again, according to the report? Do you think there other reasons? How significant is the role of new management in… Read more »
