Description: A wave of e-commerce companies are trying to build premium brands at discount prices by cutting out middlemen and going straight to manufacturers, Claire Cain Miller and Stephanie Clifford report Monday in The New York Times. Source: NYTimes.com – video report Date: Apr 01, 2013 Link: http://bits.blogs.nytimes.com/2013/04/01/daily-report-start-ups-aim-to-build-brands-by-selling-direct/ Questions for Discussions: Describe the method used… Read more »
Posts Categorized: Part 4: Marketing Management
Mark Zuckerberg: Why we don’t want to build a phone
Description: In an exclusive, wide-ranging interview, the Facebook chief talks to Fortune about Apple, China, and what his personal challenge is for the year. Source: Fortune.com Date: Apr 04, 2013 Link: http://tech.fortune.cnn.com/2013/04/04/mark-zuckerberg-we-dont-want-to-build-a-phone/?iid=SF_T_River Questions for Discussions: What does this report say about the direction of operations at Facebook? Do you think these strategies make sense?
Best Buy turns the tables on ‘showrooming’
Description: Investors are cheered by deal to feature Samsung in-store shops Source: Marketwatch.com Date: Apr 04, 2013 Link: http://www.marketwatch.com/story/best-buy-turns-the-tables-on-showrooming-2013-04-04?siteid=nwtwk Questions for Discussions: How has Best Buy responded to the challenges related to e-commerce? How has this response changed the traditional channels of distribution? Do you think this strategy will succeed?
Honda Odyssey really cleans up
Description: Honda’s new Odyssey mini-van has a vacuum cleaner built right into vehicle. Source: CNNMoney.com – video report Date: Mar 28, 2013 Link: http://money.cnn.com/video/pf/2013/03/28/pf-wheels-honda-odyssey-vacuum.cnnmoney/ Questions for Discussions: Do you think this idea will make a big difference to a consumer choosing to buy a minivan? Why do you think the idea is getting so much… Read more »
On YouTube, Video Makes the Radio Star
Description: On March 5 a 16-year-old Texan named Austin Mahone posted a video to YouTube (GOOG) in which he and some buddies dance to Harlem Shake, an electronic single turned viral phenomenon. The song, by the Brooklyn producer Baauer, came out as a free download last spring. In February it became the soundtrack to a… Read more »
Nike soars – It’s gotta be the shoes!
Description: Shares of Nike surge after the athletic apparel retailer reported better-than-expected earnings, despite worries about weak sales in China. Source: CNNMoney.com – video report Date: Mar 22, 2013 Link: http://money.cnn.com/video/investing/2013/03/22/investing-the-buzz-nike.cnnmoney/ Questions for Discussions: Why was Nike expected to perform poorly in the last quarter? What is the explanation for its success? What do these… Read more »
Will Lululemon Recall Scare Customers Away?
Description: Wall Street analysts from Robert W.Baird to Sterne Agee & Leach peppered Lululemon executives yesterday with questions about how the yoga-wear retailer is handling a recall of women’s pants for being too transparent. Julie Hyman reports on Bloomberg Television’s “Money Moves.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 22, 2013 Link: http://bloom.bg/11sNHzi#ooid=t4MGJlYTpmIsx1vU1JUhve11phyxTgKF… Read more »
As Tablet Ownership Increases, Will Pay TV Audiences Follow?
Description: A significant percentage of American consumers have no wired broadband connection at home, relying instead on smartphones to connect to the Internet. If the trend continues, it heralds a substantial near-term change in Internet access patterns. Source: eMarketer.com Date: Mar 22, 2013 Link: http://www.emarketer.com/Article/Tablet-Ownership-Increases-Will-Pay-TV-Audiences-Follow/1009752#2Fxer0W8YL6KiEZQ.99 Questions for Discussions: Summarize the current level of consumer satisfaction… Read more »
Coffee’s Economics, Rewritten by Farmers
Description: IN 2005, Kenneth Lander, a lawyer in Monroe, Ga., moved with his wife, stepdaughter and the youngest three of his seven children to a coffee farm in San Rafael de Abangares, Costa Rica. He always “had a heart,” he said, for Latin America, and after a vacation to the lush cloud forests near Monteverde… Read more »
Spinoff of Time Inc. Rattles Employees
Description: It was an elite reception at a glittery Manhattan setting: prominent media figures like Gayle King and Lesley Stahl gathered on the 10th floor of the Time Warner Center on Monday night to toast Sheryl Sandberg, the Facebook executive who recently released a book about her life. Source: NYTimes.com Date: Mar 13, 2013 Link:… Read more »
