Description: January is the month when many New Year’s resolutions stand or fall. This year, people are bringing a new ally to the fight to keep their resolve: their smartphones. A December survey by Prosper Mobile Insights found that more than one in four US smartphone or tablet owners—24% of men and 30% of women—planned… Read more »
Posts Categorized: Part 4: Marketing Management
How Europe’s economy hits U.S.-made guitars
Description: When things go wrong in Europe, American companies feel the pain. Here’s how it affects Paul Reed Smith guitars. Source: CNNMoney.com – video report Date: Jan 11, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/01/11/sbiz-europe-economy-american-guitars.cnnmoney/ Questions for Discussions: Summarize how Europe’s economy is affecting the operations of this company. How can management mitigate some of the problems highlighted in… Read more »
Free Outdoor Wi-Fi Comes to West Chelsea
Description: Residents of West Chelsea inManhattan who were wondering what Google had done for them lately now have their answer: free Wi-Fi service for the whole neighborhood. Source: NYTimes.com Date: Jan 08, 2013 Link: http://cityroom.blogs.nytimes.com/2013/01/08/free-outdoor-wi-fi-comes-to-chelsea/?ref=technology Questions for Discussions: How will this technological development change consumer use of wi-fi in this neighborhood? How can these regional… Read more »
How Oscar Nominations Affect the Box Office
Description: Nothing quite assures moviegoers that a film is worth watching like a stamp of approval from the Academy of Motion Picture Arts & Sciences. With the nominees for the 85th Academy Awards announced today, the films can expect a January wave of box office sales. Source: Businessweek.com Date: Jan 10, 2013 Link: http://www.businessweek.com/articles/2013-01-10/how-oscar-nominations-affect-the-box-office#r=hp-ls Questions… Read more »
Growth in digital to remain in double digits through 2015
Description: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. Source: eMarketer.com Date: Jan 09, 2013 Link: http://www.emarketer.com/Article.aspx?R=1009592#SH2CeEcfGTU7hlwu.99 Questions for Discussions: Why do you think these advertising spending trends are growing? How will… Read more »
The Gap is back in style
Description: Shares of Gap continue an upward trend as the clothing retailer acquires high-end brand Intermix. Source: CNNMoney.com – video report Date: Jan 03, 2013 Link: http://money.cnn.com/video/investing/2013/01/03/investing-gap-intermix.cnnmoney/ Questions for Discussions: What explains the rise in The Gap’s share value? Do you think the firm’s financial improvements reflect an improving economy in general? Would you recommend… Read more »
How Does Amazon Survive on Such Tight Margins?
Description: Cory Johnson looks at how Amazon.com makes money. He speaks on Bloomberg Television’s “Market Makers.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Jan 03, 2013 Link: http://bloom.bg/UqidDB Questions for Discussions: Explain the financial stratedy Amazon is using to build its business? Do you think it is a sustainable strategy? Would you be an… Read more »
Help for a Start-Up, but at a High Price
Description: EATWHATEVER is a two-step breath-freshening product created four years ago by a then-26-year-old Australian expatriate named Jacqui Rosshandler. Starting with $60,000 in capital, contracting out production and working solo from her New York apartment, Ms. Rosshandler and her company, Jacquii L.L.C., managed to grab a promising but tenuous toehold in the billion-dollar breath-freshening industry… Read more »
Dish Network, the Meanest Company in America
Description: For 2012, the website 24/7 Wall St. determined that the worst company to work for in America was the Dish Network (DISH), the Englewood (Colo.)-based company that provides satellite TV to more than 14 million subscribers. To pick its winner, the site began by sifting entries on glassdoor.com, an online service where people gossip… Read more »
The future according to Google’s Larry Page
Description: Google CEO Larry Page envisions a future in which computers plan your vacations, drive your cars, and anticipate your whims. Audacious? Maybe. But Page’s dreams have a way of coming true. Source: Fortune.com Date: Jan 03, 2013 Link: http://tech.fortune.cnn.com/2013/01/03/google-larry-page/?iid=F_F500M Questions for Discussions: What does this report tell you about Larry Page as a manager… Read more »
