Description: Sales are down for the first time in a decade while the smartphone and tablet market is booming. Is the PC dead? Source: CNNMoney.com – video report Date: Dec 26, 2012 Link: http://money.cnn.com/video/technology/2012/12/26/t-is-the-pc-dead-2012.cnnmoney/ Questions for Discussions: What is contributing to the decline in PC sales? How should PC and chip manufacturers respond? What is… Read more »
Posts Categorized: Part 4: Marketing Management
Cutting the Cable Cord in Favor of Online Viewing
Description: Bloomberg News’ Alex Sherman reports on cable’s rising costs. He speaks with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Dec 28, 2012 Link: http://bloom.bg/12UIfCD Questions for Discussions: Explain why cable fees are rising? Do you think the cable firms could survive if they could only charge… Read more »
The Worst Commissioner in Professional Sports
Description: In case you missed the latest news – – the National Hockey League has a hard enough time getting people to pay attention when games are actually being played –Commissioner Gary Bettman went nuclear last week, filing a lawsuit against his own players. Source: Bloomberg.com Date: Dec 19, 2012 Link: http://www.bloomberg.com/news/2012-12-19/the-worst-commissioner-in-professional-sports.html Questions for Discussions:… Read more »
As Online Learning Grows, the College Campus Lives On
Description: Success in management requires learning as fast as the world is changing. Given that the world is changing at an accelerating clip, the business student-leader must plan on learning constantly and continually. Lifelong learning will be mandatory—that much is certain. What is less certain is the form that this education will take, for either… Read more »
UK’s Mail Online holds top spot through combination of whimsy and savvy
Description: If someone is an internet user, there’s a decent chance they are reading the newspaper online. According to comScore, 644 million people worldwide visited online newspaper sites this October, which it estimates to be 42.6% of the world’s internet users. As their business models continue to tilt away from print and toward digital, newspaper… Read more »
5,500 people fund Made in USA undies
Description: Flint and Tinder used Kickstarter to bring men’s underwear manufacturing back to the US, but was surprised by the challenges they encountered. Source: CNNMoney.com – video report Date: Dec 17, 2012 Link: http://money.cnn.com/video/technology/2012/12/17/t-kickstarter-flint-tinder.cnnmoney/ Questions for Discussions: How did this company get the needed financing to succeed? How did this approach to financing dove-tail with… Read more »
GM Buying 200M Shares, U.S. to Exit in 12-15 Months
Description: Dec. 19 (Bloomberg) — Bloomberg’s Dominic Chu reports that General Motors will purchase 200 million shares of its stock from the U.S. Treasury as part of the department’s plan to sell its entire holding of GM stock within 15 months. He speaks on Bloomberg Television’s “In The Loop.” Source: Bloomberg.com – video report Date:… Read more »
Watching Searches by Content Fleet Seen Saving Newspapers
Description: Sixteen hours before Whitney Houston was pronounced dead on Feb. 11, a startup in Hamburg noticed a surge in Web traffic about the American singer after she had been seen drunk and arguing in a Hollywood club. The data analysis company, Content Fleet GmbH, knew Houston would dominate headlines the next day Source: Bloomberg.com… Read more »
Instagram Does Damage Control. Can It Keep Its Core Users?
Description: Once Instagram courted professional photographers. On Dec. 17, it kicked them in the teeth—or so the reaction to the photo-sharing site’s new terms of service suggests. On Instagram, professional photographers were not pleased. Source: Businessweek.com Date: Dec 18, 2012 Link: http://www.businessweek.com/articles/2012-12-18/instagram-does-damage-control-dot-can-it-keep-its-core-users#r=hp-lst Questions for Discussions: What happened in this management decision-making fiasco? Do you think… Read more »
Anti-Gravity Innovation
Description: Bloomberg Enterprise is your exclusive look at the leadership and strategy behind America’s most intriguing and growing businesses. This week, how Alter-G founder Sean Whalen is defying gravity with his father’s space-age idea. Source: Bloomberg.com – video report Date: Dec 12, 2012 Link: http://bloom.bg/VW7Nzj#ooid=Z5YTBsNzq5GPGYjbHWD0nCyEvAxQtIt8 Questions for Discussions: What are the product development possibilities for… Read more »
