Description: Peter Moore, chief operating officer at Electronics Arts Inc., talks about the transition to mobile gaming and EA’s games. He speaks with Cory Johnson on Bloomberg Television’s “Bloomberg West.” Bloomberg’s Deirdre Bolton also speaks. Source: Bloomberg.com – video report Date: Dec 07, 2012 Link: http://bloom.bg/UCDhpx#ooid=Rsd2JsNzqa56Bz9ML2QeDhgQtZjqUG1i Questions for Discussions: Summarize the trends taking place in… Read more »
Posts Categorized: Part 4: Marketing Management
In an era of mobile apps, is there room for the children’s toy?
Description:Â Fourteen years ago, Hasbro unleashed a small, furry, wide-eyed toy into the world. It came in wild colors, spoke a strange language and disliked when its owner held it upside down. Source: SmartPlanet.com Date: Dec 13, 2012 Link: http://www.smartplanet.com/blog/report/in-an-era-of-mobile-apps-is-there-room-for-the-childrens-toy/752?tag=main;carousel Questions for Discussions: How does the report respond to the question in the title? What… Read more »
$7 coffee success ‘stuns’ Starbucks CEO
Description: Howard Schultz says he is surprised by how popular the $7 coffee is among Starbucks customers. Source: CNNMoney.com – video report Date: Dec 07, 2012 Link: http://money.cnn.com/video/news/2012/12/06/n-starbucks-schultz-clover-coffee.cnnmoney/ Questions for Discussions: Can you explain the success of these expensive brews? Who is the target customer? What utility is being satisfied by this purchase? Do you… Read more »
Old school bookstore thrives in NYC
Description: The Strand Bookstore in New York has held on for over 80 years despite the changing city around it. Source: CNNMoney.com – video report Date: Dec 07, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/12/07/sbiz-old-bookstore-the-strand-new-york.cnnmoney/ Questions for Discussions: Describe the similarities and differences between the operations of this book store and online competitors? Who is the target customer for… Read more »
In Canada, Social TV Viewers Tune In
Description: The convergence of TV and social networking is well underway in Canada, as consumers share comments and post clips on social sites, becoming mini-ambassadors for their favorite shows. Nearly three out of 10 internet users in the country considered themselves a “social TV viewer,†according to a Q2 survey from Solutions Research Group. Source:… Read more »
The Internet of Things: does it start with parking?
Description: They say trying something again and again but expecting a different outcome is a sign of insanity. If you’ve ever circled a few city blocks, over and over again, searching for a parking spot, you’ve probably felt your own sanity slipping away. Source: SmartPlanet.com Date: Dec 06, 2012 Link: http://www.smartplanet.com/blog/report/the-internet-of-things-does-it-start-with-parking/720?tag=nl.e660&s_cid=e660 Questions for Discussions: Should… Read more »
Fiscal cliff? OMG. Like who cares?
Description: American Eagle is the latest youth-oriented retailer to report strong results, a sign that teens are continuing to shop despite economic worries. Source: CNNMoney.com – video report Date: Nov 28, 2012 Link: http://money.cnn.com/video/investing/2012/11/28/investing-american-eagle-outfitters.cnnmoney/ Questions for Discussions: Explain the financial results at the firms mentioned in this report? How are they related to the buying… Read more »
$500 caviar from a vending machine
Description: California holiday shoppers can spend $12 to $500 for caviar from a vending machine in a shopping mall. Source: CNNMoney.com – video report Date: Nov 29, 2012 Link: http://money.cnn.com/video/news/2012/11/29/n-caviar-vending-machine.cnnmoney/ Questions for Discussions: Who is the target customer for this machine? Explain the reasons for the success of selling caviar through this channel? How influential… Read more »
Dumping its CEO won’t fix Groupon
Description: (MoneyWatch) After disappointing results and slowing growth, the board of Groupon (GRPN) meets today and will talk to CEO Andrew Mason about his performance. The news came out with a surprise question to Mason at a conference in New York yesterday. Source: CBSNews.com Date: Nov 29, 2012 Link: http://www.cbsnews.com/8301-505124_162-57556227/dumping-its-ceo-wont-fix-groupon/ Questions for Discussions: Explain Groupon’s… Read more »
For advertising, a user experience revolution
Description: Lynn Teo is impressed. “It’s funny,†she says, “how just one gesture can make such an impact.â€We’ve met at the cafe of the Crosby Street Hotel in lower Manhattan. It’s a few days before Thanksgiving, and the dining room already bustles with extra guests. Noting the noise and my tabletop recorder, Teo asked the… Read more »
