Posts Tagged: (p390)

If It Isn’t Memorable, Is It Content (Marketing)?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A UK survey finds many don’t recall the information they’ve seen Source: eMarketing.com Date: April 26, 2017 Link: https://www.emarketer.com/Article/Isnt-Memorable-Content-Marketing/1015754?ecid=NL1001 Questions for discussion: How should online content managers interpret this research? Are you surprised by these findings? Why do you think it is so difficult to communicate with the audience?

Subway Closed Restaurants for the First Time Ever in 2016

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Don’t worry, there are still over 20,000 more. Source: Fortune.com – video report Date: April 21, 2017 Link: http://for.tn/2oRvyvN Questions for discussion: Why should investors be concerned about any store closings? Why have sales declined? What would you advise management do about the situation facing the firm?  

CVS Is Getting a Brand New Look

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It’s heading in a “healthier” direction. Source: Fortune.com – video report Date: April 21, 2017 Link: http://for.tn/2osHm40 Questions for discussion: What are the key changes taking place inside the stores? What else would you suggest to management in order to build a new brand focused on “health”? What changes to staff would make a… Read more »

Kids prefer the TV for their viewing, but love other devices

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: NEW YORK (AP) — Grace Ellis has never known a time when you needed a TV to watch TV. The North Attleboro, Massachusetts, fifth-grader watches shows like “Liv and Maddie,” ”Jessie” and “The Lodge” on her laptop, iPad and phone. Source: AssociatedPress.com Date: April 17, 2017 Link: http://hosted.ap.org/dynamic/stories/U/US_TV_KIDS_AS_VIEWERS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT Questions for discussion: How has technology… Read more »

How United could have avoided this fiasco

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: So what should United Airlines have done? Source: CNNMoney.com – video report Date: April 12, 2017 Link: http://money.cnn.com/2017/04/12/news/companies/what-united-should-have-done/index.html?iid=ob_article_hotListpool Questions for discussion: Summarize the damage done to the company brand and shareholder value. What does the report suggest management at United could have done? Do you gree? What should the company and others in the… Read more »

Americans have become lazy and it’s hurting the economy

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: Americans have become lazy, argues economist Tyler Cowen. Source: CNNMoney.com – video report Date: April 12, 2017 Link: http://money.cnn.com/2017/04/12/news/economy/us-economy-big-problem-tyler-cowen/index.html?iid=surge-stack-dom Questions for discussion: Summarize the analysis presented in the report. Do you think the criticizm is justified? How can individuals, governments and organizations respond to the changes taking place?

The 3 Education Trends Preparing the Next Generation of Entrepreneurs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: With technology constantly changing, can we actually predict what skills and knowledge today’s students will need to lead the future workforce? Source: Entrepreneur.com Date: April 10, 2017 Link: https://www.entrepreneur.com/article/292511?utm_source=newsletter&utm_medium=email Questions for discussion: What are the 3 trends? Do you agree with this assessment? Can you suggest other trends?

SPOS #561 – Reengineering Retail With Doug Stephens

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #561 – Host: Mitch Joel. Doug Stephens is one of the world’s foremost retail industry futurists. His work and thinking has influenced some of the world’s best-known retailers, agencies and brands… Is this the end or just the beginning of retail? Enjoy… Read more »

Papa John’s Is Going Organic

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The chain is piloting the program in Lexington, Ky. Source: Fortune.ca- video report Date: April 05 , 2017 Link: http://for.tn/2n7B4es Questions for Discussions: How has Papa John’s responded to competition? Do you think the move to organic will prove to be a major attraction for customers?

Social Commerce Not a Hit—Except When It Is

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: New data shows some people are clicking on Facebook ads Source: eMarketer.com Date: April 06, 2017 Link: https://www.emarketer.com/Article/Social-Commerce-Not-HitExcept/1015582?ecid=NL1001 Questions for Discussions: What does the article say about who is more likely to click on the advertisements? Why do you think they are more likely to do so and actually buy? What does this mean… Read more »