Description: They’re more likely to use Uber, Kickstarter or Etsy than older generations Source: eMarketer.com Date: May 19, 2017 Link: https://www.emarketer.com/Article/No-One-More-Sharing-Economy-than-Millennials/1015886?ecid=NL1001 Questions for discussion: What does this research say about attitudes towards online sharing services? How would you explain the generational diffrences? What does this research suggest to management?
Posts Tagged: (p390)
Conan jokes may have killed, but he stands accused of theft
Description: LOS ANGELES — What do Caitlyn Jenner, Tom Brady and the Washington Monument have in common? They’re all subjects of punchlines Conan O’Brien is accused of ripping off — and that’s no joke. Source: TimesColonist.com Date: May 14, 2017 Link: http://www.timescolonist.com/conan-jokes-may-have-killed-but-he-stands-accused-of-theft-1.19939664#sthash.nZDT9Wnf.dpuf Questions for discussion: Do you think jokes can be copy protected the same… Read more »
How Google Took?Over the Classroom
Description: CHICAGO — The sixth graders at Newton Bateman, a public elementary school here with a classic red brick facade, know the Google drill. Source: NYTimes.com Date: May 13, 2017 Link: https://www.nytimes.com/2017/05/13/technology/google-education-chromebooks-schools.html?ref=dealbook Questions for discussion: What does this article say about the changes taking place in education and the role played by technology companies? Do… Read more »
Advertisers Are Warming to Short-Form Pre-Roll Ads
Description: But many are still on the fence about many video formats Source: eMarketer.com Date: May 11, 2017 Link: https://www.emarketer.com/Article/Advertisers-Warming-Short-Form-Pre-Roll-Ads/1015839 Questions for discussion: What does this research suggest about attitudes towards advertising formats? Why do you suppose these trends exist?
Coke’s New CEO Must Win Over a New Generation That Shuns Sugar
Description: James Quincey on energy drinks, stay-at-home consumers, and the eternal quest for a better sweetener. Source: Bloomberg.com Date: May 11, 2017 Link: https://www.bloomberg.com/news/articles/2017-05-11/coke-s-new-ceo-must-win-over-a-new-generation-that-shuns-sugar Questions for discussion: Describe the current customer? How would you approach this market?
Elon Musk: Robot software will make Tesla worth as much as Apple
Description: Musk will put his machinery where his mouth is with Model 3, battery and solar panel production lines launching soon Source: MarketWatch.com – video report Date: May 05, 2017 Link: http://www.marketwatch.com/story/elon-musk-robot-software-will-make-tesla-worth-as-much-as-apple-2017-05-04?siteid=nwtwk Questions for discussion: Compare the strategic thinking at Tesla and Apple? What has to happen for Tesla to reach a capital value of… Read more »
Artificial Intelligence? Millennials Say, ‘Why Not?’
Description: Younger consumers are more willing to trade data for suggestions Source: eMarketer.com Date: April 28, 2017 Link: https://retail.emarketer.com/article/artificial-intelligence-millennials-say-sure-why-not/590389f5ebd4000a54864b42?ecid=NL1001 Questions for discussion: What does this research suggest about acceptance of AI by various customer groups? How should managers respond to this information?
Six Pixels Of Separation – The Mirum Podcast – Episode #564 – Host: Mitch Joel
Description: -. Piers Fawkes spends what seems like – an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. There is a focus and his work does split off into business related verticals like design, travel, retail, advertising and more. Still his daily e-newsletters provide a… Read more »
Check out Carvana’s Vending Machine for Used Cars
Description: Here’s how the service works. Source: Fortune.com – video report Date: April 28, 2017 Link: http://for.tn/2oTZqFi Questions for discussion: Who do you think is the likely target customer for this business model? What drives their decision-making behavior? How can management reduce chances for returns?
The Brooklyn Startup Bringing Eyewear Manufacturing Back To America
Description: Located in the Brooklyn Army Terminal on the west side of the borough, Lowercase NYC has its sights set on bringing eyewear manufacturing back to the United States one pair at a time. Source: Forbes.com – video report Date: April 21, 2017 Link: https://www.forbes.com/video/5401913529001/ Questions for discussion: What has changed in the marketplace to… Read more »
