Description: In a new edition of eMarketer’s “Behind the Numbers” podcast, content chief Ezra Palmer and senior forecasting analyst Marcus Johnson sit down to talk about three key trends that are broadly affecting virtually every aspect of digital media and marketing in 2017. Source: eMarketer.com Date: Mar 8, 2017 Link: https://www.emarketer.com/Article/Three-Trends-that-Underpin-Digital-Today/1015377 Questions for Discussions: What… Read more »
Posts Tagged: (p390)
Kids Are Getting Older Quicker. And Disney Tries to Adapt.
Description: BURBANK, Calif. — Grandma is mad. Her grown daughter, Bex, who got pregnant as a teenager, just blazed back into town and let a big secret slip. Source: NYTimes.com Date: Mar 10, 2017 Link: https://www.nytimes.com/2017/03/10/arts/television/kids-are-getting-older-quicker-and-disney-tries-to-adapt.html?ref=business Questions for discussion: How is Disney responding to changes taking places? What content would you recommend?
Snap’s IPO Had a Really Good First Day
Description: And so did CEO Evan Spiegel. Source: Fortune.com – video report Date: Mar 03, 2017 Link: http://for.tn/2mUbipg Questions for Discussions: How well did Snap shares do on its first day? What is its value today? Do you think Snap will be able to generate revenues for a long time to come? What are the… Read more »
How a Money-Losing Snap Could Be Worth So Much
Description: Testing the upper limits of valuation, Snap’s investors are betting on the kind of rapid growth that few, if any, companies have ever achieved. Source: NYTimes.com Date: Mar 03, 2017 Link: https://www.nytimes.com/2017/03/02/business/snap-ipo-valuation.html?ref=business Questions for discussion: What is the basis for Snap’s share valuation? Do you think the company can satisfy the current valuation investrors… Read more »
3-D Printed Clothing Coming to a Store Near You?
Description: A 3-D knit printer developed by Intel is among new technology at the National Retail Federation convention that will help retailers meet customers’ immediate needs. Intel’s Michelle Tinsley joins Lunch Break with Tanya Rivero with a printed sweater and a look at other innovations that will improve the retail customer experience. Photo: Intel Source:… Read more »
What Lyft’s Funding, and Uber’s Struggles, Mean for the Sharing Economy
Description: Ride-hailing service Lyft is seeking $500 million in funding, which would value the company between $6 billion and $7 billion, Reuters reports. By comparison, its biggest competitor Uber is valued at about $70 billion. Source: eMarketer.com Date: Feb 23, 2017 Link: https://www.emarketer.com/Article/What-Lyfts-Funding-Ubers-Struggles-Mean-Sharing-Economy/1015361?ecid=NL1001 Questions for Discussions: What does the report suggest about the growth prospects… Read more »
Founder Friday: Meet Josh Udashkin, Founder and CEO of Raden
Description: This 33-year-old is making high-tech luggage that charges your phone and weighs itself. Source: Fortune.com – video report Date: Feb 17, 2017 Link: http://for.tn/2kS1hZc Questions for Discussions: Do you think this is a better “mousetrap”? Who is the target customer? Describe Josh Udashkin from an entrepreneurship point of view?
How Millennials Are Rewriting the Food Industry Playbook
Description: Younger consumers’ preferences keep food giants on their toes Source: eMarketer.com Date: Feb 23, 2017 Link: https://www.emarketer.com/Article/How-Millennials-Rewriting-Food-Industry-Playbook/1015300#sthash.GaxFCjou.dpuf Questions for Discussions: How are Millenials causing food companies to change their marketing strategies? How would you explain these trends?
Brick-and-Mortar Shops Bet on Startup Tech to Bring Back Customers
Description: E-commerce companies are tapping data for clothes and other goods. Old-school rivals want them, too. Source: Bloomberg.com Date: Feb 09, 2017 Link: https://www.bloomberg.com/news/articles/2017-02-09/brick-and-mortar-shops-bet-on-startup-tech-to-bring-back-customers Questions for discussion: How is technology changing the retail environment? Do you think the business models described in this report suggest the way of the future?
Here’s How Mark Zuckerberg Plans to Combat Isolationism
Description: He wrote a 5,700 word manifesto about it on Facebook. Source: Fortune.com – video report Date: Feb 17, 2017 Link: http://for.tn/2lrvSzP Questions for Discussions: What is globalization? How is Facebook a reflection of globalization forces at work? Do you think the world is pulling away or moving forward to more globalization?
