Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed. Source: Marketwatch.com– video report Date: 02/19/2010 Link: http://www.marketwatch.com/video/asset/the-new-business-of-tiger-woods/08EB3914-AA0E-4D73-9DE2-2411AACE2FCA Questions for discussion: Who is the target market that Tiger Woods appeals to? Do you agree with the suggestion that Tiger Woods will never be able to… Read more »
Posts Tagged: Promotion and Pricing Strategies (p458)
Pay for Hulu on the iPad? It may be your only choice
Description: Will Hulu come to the iPad? Probably. One day. But you had better get ready to pay for it. Hulu and its owners, three of the big broadcast TV networks, want to bring some version of the Web video service to Apple’s device. Source: CNET.com Date: 02/19/2010 Link: http://news.cnet.com/8301-1023_3-10456822-93.html?tag=mncol Questions for discussion: How do… Read more »
At $3,250, Olympic hockey tix trump the Super Bowl
Description: Fancy a last-minute ticket to the opening ceremonies? Get ready to fork over about a thousand bucks. How about a glimpse at Shaun White at Wednesday’s halfpipe finals? It’ll set you back another $1,400. And as for rink-side seats at the men’s ice hockey final game… those will cost you more than this year’s… Read more »
Toyota woes lead to bargains from rivals
Description: Prices on Toyota’s vehicles, not surprisingly, have slipped in light of the recalls, but rivals have also slashed their prices to capitalize on a rare period of weakness for the world’s biggest carmaker. Source: Marketwatch.com Date: 02/10/2010 Link: http://www.marketwatch.com/story/toyota-woes-lead-to-bargains-from-rivals-2010-02-10?siteid=nwtwk Questions for discussion: Summarize the explanation for these changes to pricing strategies. Do you believe… Read more »
Amazon reshelves Macmillan titles but not e-books
Description: Online retailer Amazon.com Inc resumed selling hardcover and paperback books from Macmillan Publishers late on Friday in a sign the two companies are getting closer to resolving a pricing dispute over Macmillan’s electronic books, which remain unavailable on Amazon. Source: Reuters.com Date: 02/07/2010 Link: http://www.reuters.com/article/idUSTRE61517220100207 Questions for discussion: Why would Amazon wish to sell… Read more »
Burger King bar debuts in Miami
Description: Burger King Corp. said Friday it plans to open a Whopper Bar in the South Beach area of Miami next month. Source: CNNMoney.com Date: 01/23/2010 Link: http://money.cnn.com/2010/01/22/news/companies/burger_king_whopper_bar/index.htm Questions for discussion: Do you think this is a good strategy for Burger King? What are the possible problems that can emerge?
Chrysler buys 60-second Super Bowl ad
Description: Chrysler will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed. Source: CNNMoney.com Date: 01/14/2010 Link: http://money.cnn.com/2010/01/14/news/companies/chrysler_super_bowl_ad/index.htm Questions for discussion: Do you think Chrysler is making a wise decision? Explain your answer. How… Read more »
Verizon, AT&T cut fees, expand price war
Description: The two largest U.S. wireless carriers, Verizon and AT&T, cut their rates on Friday, escalating a price war that began with smaller carriers. Source: Reuters.com Date: 01/15/2010 Link: http://www.reuters.com/article/idUSN1514325020100115 Questions for discussion: Do you think these price cuts will bring in more total revenue for these firms? Explain your thinking. What do you think… Read more »
Avatar’ Is Top Film, Nears $1 Billion Sales Mark
Description: “Avatar,†the futuristic 3-D adventure, was the top film in the U.S. and Canada for the third straight weekend with $68.3 million in sales, and will cross the $1 billion mark in domestic and international receipts today. Source: Bloomberg.com Date: 01/03/2010 Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=aiMQc2VTfFE0 Questions for discussion: Why do you think some films become such… Read more »
Google wants to sell books to Kindle owners too
Description: Search giant Google, which is making forays into the book world, would happily sell books to readers who own Kindles or other e-readers, said Google Books engineering director Dan Clancy on Friday. Source: Reuters.com Date: 12/11/2009 Link: http://www.reuters.com/article/idUSTRE5BB0DH20091212 Questions for discussion: Explain the reasons why collaboration with Google would make sense for Amazon and… Read more »
