Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly. Source: CNNMoney.com – video report Date: Feb 07, 2014 Link: http://money.cnn.com/video/news/2014/02/07/n-olympic-snowboarding-shaun-white-business-entrepeneur-endorsements.cnnmoney/index.html Questions for Discussions: Describe the “Shaun White” brand image? Which… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Gun industry courts women with pink guns
Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base. Source: CNNMoney.com – video report Date: Feb 06, 2014 Link: http://money.cnn.com/video/news/2014/02/06/n-guns-for-women-pink-firearms-shot-show-2014.cnnmoney/index.html Questions for Discussions: What is the thinking in this industry as illustrated by this report. Why do you think… Read more »
A Small Business Hopes to Spot Its Olympic Bracelets at Sochi
Description: When Kurt Walchle told people that he wanted to see the athletes on the U.S. Olympic team wearing his company’s bracelets, a lot of people thought the Jacksonville (Fla.) entrepreneur was crazy. After all, everybody knew that only big companies supplied Team USA—not a small business like his, with 66 employees and $5 million… Read more »
Crowdfunding’s Effect on Venerable Nonprofits Raises Concern
Description: THE ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti. Source: NYTimes.com Date: Feb 07, 2014 Link: http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html?ref=business Questions for Discussions: What are… Read more »
The dune buggy that can fly
Description: SkyRunner is a dune buggy and a power parachute in one. After almost three years in development, it is on track to hit the market later this year. Source: CNNMoney.com – video report Date: Jan 31, 2014 Link: http://money.cnn.com/video/pf/2014/01/31/latt-skyrunner-flying-dune-buggy.cnnmoney/index.html Questions for Discussions: Which target market would you focus on if you were in charge… Read more »
Building engineering toys for girls
Description: GoldieBlox CEO Debra Sterling talks about what makes her toy company different and why she created GoldieBlox, an engineering toy for girls. Source: CNNMoney.com – video report Date: Jan 30, 2014 Link: http://money.cnn.com/video/news/2014/01/30/n-goldieblox-engineers-toys.cnnmoney/index.html Questions for Discussions: How is this toy designed for girls rather than boys? Do you think these sorts of toys should… Read more »
After 100 Years, the Shaving Industry Is Finally being Disrupted
Description: The Gillette-Schick duopoly better watch out for Dollar Shave Club and Harry’s, which promise more convenience and less cost to do what men hate most in the morning. Don’t look now, bros but your morning routine is getting disrupted—in a good way. Source: TheDailyBeast.com Date: Jan 24, 2014 Link: http://www.thedailybeast.com/articles/2014/01/24/after-100-years-the-shaving-industry-is-finally-being-disrupted.html Questions for discussion: Describe… Read more »
Retailers Ask: Where Did Teenagers Go?
Description: Luring young shoppers into traditional teenage clothing stores has become a tough sell. When 19-year-old Tsarina Merrin thinks of a typical shopper at some of the national chains, she doesn’t think of herself, her friends or even contemporaries. “When I think of who is shopping at Abercrombie,” she said, “I think it’s more of… Read more »
Facebook Turns 10: The Mark Zuckerberg Interview
Description: Mark Zuckerberg doesn’t usually observe sentimental anniversaries. This year he’s confronted by three of them. On Feb. 4, Facebook (FB), the company he co-founded in a Harvard University dorm, turns 10 years old. The prodigy himself turns 30 in May. It’s also been a decade since his first date with Priscilla Chan, now his… Read more »
Bruno Mars’ big bucks
Description: He sang ‘I wanna be a billionaire’ and he’s working hard to make it happen. Bruno Mars is nominated for four Grammy awards and is performing at the Super Bowl. Not bad for a four-year-old Elvis impersonator from Hawaii. Source: CNNMoney.com – video report Date: Jan 24, 2014 Link: http://money.cnn.com/video/news/2014/01/24/n-bruno-mars-big-bucks-super-bowl-show-and-four-grammy-nominations.cnnmoney/index.html Questions for Discussions: How… Read more »
