Description: You already know the highlights of the new Apple iPad: thinner, lighter, faster. But how is it to use? Walt Mossberg shares the results of his testing of the iPad 2. Source: CNNMoney.com – video report  Date: 03/09/2011 Link: http://www.marketwatch.com/video/asset/walt-mossberg-reviews-the-ipad-2/884A2E9D-C41F-4FAD-8C2E-37EEBFDB29A5 Questions for discussion: Summarize the review of the new model? Do you believe… Read more »
Posts Tagged: Product and Distribution Strategies (p386)
Give Up Familiar Light Bulb? Not Without Fight, Some Say
Description: American protests against the encroachment of government have been spurred by many causes  tea, of course, and guns, frequently. The latest catalyst: light bulbs. Source: NYTimes.com Date: 03/11/2011 Link: http://www.nytimes.com/2011/03/12/business/energy-environment/12bulb.html?ref=business Questions for discussion: What do you think the issue really is in this report? Do you think government should engineer consumer behavior? Are… Read more »
Moms go gaga for diaper bags
Description: The founders of Skip Hop share how they became major players in the baby biz. Source: CNNMoney.com – video report Date: 03/04/2011 Link:     http://money.cnn.com/video/smallbusiness/2011/03/03/smb_hwgs_skip_hop.cnnmoney/ Questions for discussion: What has made this start-up business successful? How unique are the products they produce and sell? What does this report tell you about entrepreneurial effort and the… Read more »
The U.S.’s tortoise vs. hare problem
Description: Gapminder.org’s Hans Gosling shows Fareed Zakaria how countries like China and Indonesia will pass the U.S. in key economic metrics. Source: CNNMoney.com – video report Date: 03/04/2011 Link:  http://money.cnn.com/video/news/2011/03/04/n_gps_rosling2.cnnmoney/  Questions for discussion: Summarize the analysis presented in this report. Do you agree that there is room enough in the upper sector of the… Read more »
Ben Silverman, Advertainer
Description: The TV dealmaker is selling a new entertainment vision in which advertising and content are inextricably mixed. Is anyone buying it? Source: Businessweek.com  Date: 03/03/2011 Link: http://www.businessweek.com/magazine/content/11_11/b4219060707213.htm Questions for discussion: Summarize the new business model envisioned by Ben Silverman. Do you think this model can succeed? Do you think this approach will eventually… Read more »
Cheap, Ultrafast Broadband? At Least Hong Kong Has It
Description: HONG KONG residents can enjoy astoundingly fast broadband at an astoundingly low price. It became available last year, when a scrappy company called Hong Kong Broadband Network introduced a new option for its fiber-to-the-home service: a speed of 1,000 megabits a second  known as a “gig† for less than $26 a month…. Read more »
Apple Said in Talks to Sell ITunes Buyers Unlimited Downloads for Devices
Description: Apple Inc. (AAPL) is in talks with record companies to give iTunes music buyers easier access to their songs on multiple devices, three people with knowledge of the plans said. Source: Bloomberg.com Date: 03/04/2011 Link: http://www.bloomberg.com/news/2011-03-04/apple-said-to-negotiate-unlimited-downloads-of-music-purchases.html Questions for discussion: How important do you think this issue is to music customers? What are the various… Read more »
GM gets tiny with EN-V
Description: GM’s EN-V, a pod-like concept car, aims to revolutionize urban transportation. Source: CNNMoney.com – video report Date: 02/25/2011 Link: http://money.cnn.com/video/luxury/2011/02/25/lux_env_rvw.cnnmoney/ Questions for discussion: Describe the similarities and differences between today’s automobile and driver and the concept s for the EN-V? Do you think the EN-V represents the future of automobile transportation?  Assuming it could… Read more »
Not your granddad’s Airstream
Description: TVs, showers, bedrooms are just a few of the new features added to the classic RV icon. Source: CNNMoney.com – video report Date: 02/24/2011 Link:   http://money.cnn.com/video/luxury/2011/02/24/lux_airstream_review.cnnmoney/ Questions for discussion: Who was Airstream’s typical target customer in the 1950s and 60s? What has changed the customer buying behavior? Who is the typical customer today? Do… Read more »
Pro Sports vs. the Web Pirates
Description: Leagues from the NFL and NBA to Ultimate Fighting are finding it nearly impossible to block pirate video sites from streaming live events. Source: Businessweek.com  Date: 02/24/2011 Link: http://www.businessweek.com/magazine/content/11_10/b4218066626285.htm Questions for discussion: Summarize the problems described in this report? How has the industry responded? Besides the legal and technological solutions, what are some… Read more »
