Description: After a dismal period of huge losses and deep cuts that culminated in the Obama administration’s bailout of General Motors and Chrysler, the gloom over the American auto industry is starting to lift. Source: NYTimes.com  Date: 08/13/2010 Link: http://www.nytimes.com/2010/08/14/business/14auto.html?ref=business Questions for discussion: Summarize the key points presented in the article. Are you optimistic… Read more »
Posts Categorized: Part 4: Marketing Management
digits: Will Torch Fire Up BlackBerry?
Description: Research In Motion just unveiled its first BlackBerry touchscreen device with a slide-out keyboard and featuring its much-anticipated BlackBerry OS 6 software. Lauren Goode, Spencer Ante and George Stahl have details and analysis. Source: Marketwatch.com – video report  Date: 08/03/2010 Link: http://www.marketwatch.com/video/asset/digits-will-torch-fire-up-blackberry/F8D18558-5BE4-4BE6-B66F-30A9EE7C5DE3 Questions for discussion: Summarize the comments made about RIM’s new Blackberry… Read more »
Teen stores lead declines among disappointing July sales
Description: With teen unemployment at triple the rate of the already high national average and consumer confidence at its lowest level since February, retail chains posted disappointing July sales numbers, signaling that promotions may intensify for the pivotal back-to-school selling period. Source: Marketwatch.com Date: 08/05/2010 Link: http://www.marketwatch.com/story/teen-stores-pace-retailers-july-sales-shortfall-2010-08-05?siteid=nwtwk  Questions for discussion: Why do you think… Read more »
But Will It Make You Happy?
Description: How you spend has a greater effect on your happiness than how much you spend, researchers say. Source: NYTimes.com  Date: 08/07/2010 Link: http://www.nytimes.com/2010/08/08/business/08consume.html?ref=business Questions for discussion: Summarize the key points presented in the article. Do you think there is an emerging trend among consumers to reject the levels of consumption that would seem… Read more »
Auto industry in the fast lane?
Description: While the government touts the ‘comeback stories’ of GM and Chrysler, some say it’s too early to celebrate. Source: CNNMoney.com – video report Date: 07/30/2010 Link: http://money.cnn.com/video/news/2010/07/30/n_obama_michigan_fact_check.cnnmoney/ Questions for discussion: Do you think these results are reason enough to celebrate the recovery in the US auto industry? What lessons do you think were learned… Read more »
Are Your Sunglasses Worth the Big Bucks?
Description: Brett Arends, WSJ’s ROI columnist, tells colleague Adam Najberg that those $200 designer shades you’re wearing may be just like the $20 ones you buy at a Lens Crafter store. Source: Marketwatch.com – video report Date: 07/21/2010 Link: http://www.marketwatch.com/video/asset/are-your-sunglasses-worth-the-big-bucks/EE3371B8-D867-409F-860A-F8AE69BC4625 Questions for discussion: Do you think customers are aware that one firm dominates the supply… Read more »
AOL Chief: Display ads not dead
Description: Chairman and CEO Tim Armstrong says display advertising will still be dominant, albeit different, in the coming years. Source: CNNMoney.com – video report  Date: 07/23/2010 Link: http://money.cnn.com/video/fortune/2010/07/23/f_bst_aol_armstrong_display.fortune/ Questions for discussion: Summarize the comments made by Tim Armstrong about the future of AOL, online content, and advertising. Do you agree with his opinions? How… Read more »
digits: Has Apple Lost Its Mojo?
Description: As Apple finally speaks out on the antenna reception controversy surrounding its Apple 4, Simon Constable talks to Alan Murray, Lauren Goode and Rex Crum about whether the company has lost its mojo given this issue and other recent stumbles amid its successes. Source: Marketwatch.com – video report  Date: 07/16/2010 Link: http://www.marketwatch.com/video/asset/digits-has-apple-lost-its-mojo/E0F1EF8A-0443-48EE-9766-89A1DD9ED361 Questions… Read more »
Droid X adds to the challenge of choosing a smart phone
Description: Deciding to buy a smart phone is the easy part. With dozens of models on the market — add one more after Motorola’s Droid X went on sale Thursday — picking your perfect phone requires hours of research on countless details. Source: Marketwatch.com Date: 07/16/2010 Link: http://www.marketwatch.com/story/droid-x-adds-to-challenge-of-choosing-a-smartphone-2010-07-16?siteid=nwtwk  Questions for discussion: What are the… Read more »
Was Steinbrenner Just Lucky?
Description: Before he bought the New York Yankees, George Steinbrenner tried to buy the Cleveland Indians. Source: NYTimes.com  Date: 07/16/2010 Link: http://www.nytimes.com/2010/07/17/business/17nocera.html?ref=business Questions for discussion: How would you explain the increase in value of the NY Yankees from the time George Steinbrenner bought the team in 1971? How important is the team brand to marketing… Read more »
