Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google says companies are increasingly using local search data to extract more bang for their online marketing buck.

Source:  Fortune.com

Date: 08/26/2011

Link:  http://tech.fortune.cnn.com/2011/08/26/what-google-knows-about-your-eating-habits/

Questions for discussion:

  • What do you think of this marketing information?
  • Do you think this information provides real advantage to marketers or consumers?
  • What other applications might also prove to be useful in the marketplace?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  CNN’s Felicia Taylor visits a Magnolia Bakery in Manhattan and speaks with owner Steve Abrams about the boom in applications for franchises around the world.

Source: CNNMoney.com – video report

Date: 07/19/2011

Link:  http://money.cnn.com/video/news/2011/08/18/n_magnolia_bakery.cnnmoney/

Questions for discussion:

  • Why has Magnolia been a successful global company?
  • Why is franchising a good approach for growing the company world-wide?
  • What risks are associated with franchising the brand?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  While many people are tightening their budgets, shoppers lusting after that “it” bag, a first-class airline seat or a pricey car may now find those luxuries are more affordable than before. Kelli Grant has details on The News Hub.

Source: Moneywatch.com – video report

Date: 08/19/2011

Link:  http://www.marketwatch.com/video/asset/luxury-now-within-reach-2011-08-19/E5DE35A1-4CCE-410A-9711-008AE3E5D836#!E5DE35A1-4CCE-410A-9711-008AE3E5D836

Questions for discussion:

  • Do you think this strategy is sensible?
  • Why are the luxury brand marketers reluctant to use the word “discount”?
  • Do you think these new customers might one day become part of the main target market for these brands?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Volkswagen AG’s Audi, the luxury brand trying to double its U.S. sales, has lowered the sticker price of its redesigned A6 midsize sedan to grab more market share.

Source: Businessweek.com

Date: 08/19/2011

Link:  http://www.businessweek.com/news/2011-08-19/audi-cuts-a6-price-as-lure-for-u-s-bmw-mercedes-drivers-cars.html

Questions for discussion:

  • Summarize how Audi is trying to use price to gain market share.
  • Do you think this strategy will hurt the brand with the more expensive car-buyer?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Although the world is dependent on personal computers, making them has not been a great business for most American companies for almost a decade.

Source: NYTimes.com

Date: 08/19/2011

Link: http://www.nytimes.com/2011/08/20/technology/as-pcs-wane-companies-look-to-tablets.html?ref=business

Questions for discussion:

  • Do you think the market for tablets will be greater than the market for PCs?
  • How important are the brand and the price to consumers, when it comes to selecting a tablet?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Gluten-free is no longer a niche market. Conglomerates like General Mills and Kellogg’s see profits where there’s no gluten.

Source:  Fortune.com

Date: 08/19/2011

Link:  http://features.blogs.fortune.cnn.com/2011/08/19/food-giants-mine-the-gluten-free-gold-rush/

Questions for discussion:

  • Explain the move by food giants to produce gluten-free products.
  • Do you think the “gluten-free” label can be marketed successfully the same way “organic” and “natural” food labels have in the past?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  After a wild week on Wall Street, CNNMoney’s Poppy Harlow finds out where rattled investors are stashing their cash.

Source: CNNMoney.com – video report

Date: 07/12/2011

Link:  http://money.cnn.com/video/markets/2011/08/12/mkts_money_trail.cnnmoney/

Questions for discussion:

  • Why has gold risen in price recently?
  • What would stimulate a return of investment dollars back into the stock and bond markets?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  Four family businesses in suburban New York are worried that they are going to suffer again from economic uncertainty.

Source: CNNMoney.com – video report

Date: 08/12/2011

Link:  http://money.cnn.com/video/smallbusiness/2011/08/12/smb_main_street_reaction.cnnmoney/

Questions for discussion:

  • How are small businesses affected by consumer reaction to financial turmoil?
  • How do they deal with the economic slowdown in business?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  CORPORATE social responsibility efforts have always struck me as the modern equivalent of John D. Rockefeller handing out dimes to the common folk. They may be well-intentioned, but they often seem like small gestures at the margins of what companies are really trying to do: make money.

Source: NYTimes.com

Date: 08/13/2011

Link: http://www.nytimes.com/2011/08/14/business/shared-value-gains-in-corporate-responsibility-efforts.html?ref=business

Questions for discussion:

  • Summarize the “shared-value” approach toward social responsibility as presented in this report.
  • What do you think of the concept?
  • Do you think it can succeed?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Carnivores keep coming back for the authentic vibe as much as the beef, but maintaining it throughout the franchise is no simple task

Source: Businessweek.com

Date: 08/12/2011

Link:  http://www.businessweek.com/magazine/behind-five-guys-beloved-burgers-08112011.html

Questions for discussion:

  • Summarize the key reasons for the success of the business.
  • How might franchising affect growth of the company?
  • How can they maintain control of the business as new outlets open?