Description: Daniel Gordon loves to chat. As President of Oklahoma City-based Samuel Gordon Jewelers  and the 4th generation of his family to run the 106-year-old company  you might figure that being social comes with the territory, since he is the face of his company. Source: BNET.com  Date: 09/28/2010 Link: http://www.bnet.com/blog/smb/samuel-gordon-jewelers-a-small-business-that-gets-social-media/2274?promo=713&tag=nl.e713 Questions for… Read more »
Posts Tagged: E-Business: Doing Business Online (p212)
Starbucks Stirs Up New In-Store Web Hub
Description: At the Think Mobile conference in San Francisco, Starbucks VP Adam Brotman outlines the company’s vision for a new Web-based network available in its coffee shops. In partnership with Yahoo, the new site will offer movies, music, and premium content from The Wall Street Journal and Zagat for free. Source: BNET.com – video report… Read more »
Home video biz has become ‘quite baffling to consumers’
Description: Apple CEO Steve Jobs sang a familiar tune this month when he described a big selling point for his newly revamped Apple TV. The device, which connects TV sets to the Internet, will make it “really simple” for people to rent movies on demand, he said. Source: USAToday.com  Date: 09/23/2010 Link: http://www.usatoday.com/money/media/2010-09-23-homevideo23_CV_N.htm Questions… Read more »
Burger joint’s social media recipe
Description: 4Food uses social networks like Twitter and Foursquare in lieu of traditional marketing to let customers share their own burger creations. Source: CNNMoney.com – video report Date: 09/16/2010 Link: http://money.cnn.com/video/technology/2010/09/15/t_4food_burger_donut_twitter.cnnmoney/ Questions for discussion: What do you think of the use of social marketing, as demonstrated by this small business? Do you think social media… Read more »
iPad clones hit shelves in China
Description: As Apple launches the iPad in China, locally-made wannabes are released at a fraction of the price. Source: CNNMoney.com – video report Date: 09/17/2010 Link: http://money.cnn.com/video/technology/2010/09/17/t_iclone_china.cnnmoney/ Questions for discussion: Do you think consumers will look at these devices as equivalents to Apple iPads? How is Apple able to sell iPads at five times the… Read more »
Crowdsourcer Threadless’ Life Beyond T-shirts
Description: With designs vetted by devotees, Threadless has helped Dell sell computers and Havaianas sell flip-flops. Next up: Expanding into brick and mortar retail chains Source: Businessweek.com  Date: 09/16/2010 Link: http://www.businessweek.com/magazine/content/10_39/b4196024715129.htm Questions for discussion: Why does this marketing strategy work so well? What other businesses do you think could succeed by using the same… Read more »
Brin: Google search just got smarter
Description: Google’s co-founder Sergey Brin says that the new ‘Instant’ search will help people save time and accomplish more. Source: CNNMoney.com – video report Date: 09/08/2010 Link: http://money.cnn.com/video/technology/2010/09/08/f_bt_google_instant.fortune/ Questions for discussion: How has “Google search†changed over the years? Do you think there is a “limit†to the types of search that Google can offer… Read more »
Are Facebook users really more narcissistic?
Description: The media latches on to a study tying the social network to low self-esteem — and misses the real picture. Source: Salon.com  Date: 09/09/2010 Link: http://www.salon.com/technology/facebook/?story=/mwt/feature/2010/09/09/facebook_narcissists Questions for discussion: Do you agree with these research findings? Do you think the sample size is sufficient to generalize about Facebook users? What would you do… Read more »
Rex on Techs: Overnight Viral Success
Description: Internet phenomenons like “Bed Intruder Song” are textbook cases for how online videos turn the most mundane of events into sensations, where random people just being themselves become quasi-celebrities. Rex Crum reports. Source: Marketwatch.com – video report Date: 08/27/2010 Link: http://www.marketwatch.com/video/asset/rex-on-techs-overnight-viral-success/779C5034-618C-4007-8946-B084683E2528 Questions for discussion: How do you explain this example of viral communication success?… Read more »
Apple TV swings hard but misses
Description: The previous version of Apple TV was dubbed “take two.” Will the new model be known as “strike three”? Source: CNNMoney.com  Date: 09/02/2010 Link: http://tech.fortune.cnn.com/2010/09/02/apple-tv-swings-hard-but-misses/ Questions for discussion: Do you think the Apple TV will prove to be another flop? Ideally, what do you think TV viewers want from Apple? How can changing… Read more »
