Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isn’t some dot-com has-been selling Web access and e-mail. It’s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women. Source: Bloomberg.com Date: 12/04/2009 Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=aWVBISfvb7rM&pos=12 Questions for… Read more »
Posts Tagged: E-Business: Doing Business Online (p212)
How to sell 300,000 lbs of turkey
Description:  Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.  Embedded video from CNNMoney.com Video Date: 11/24/2009 Link: http://money.cnn.com/video/news/2009/11/24/n_whole_foods_turkeys.cnnmoney/ Questions for discussion: Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year. How important do you think this… Read more »
Thanksgiving Day a boon for online shopping
Description: Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey. Source: Reuters.com Date: 11/27/2009 Link: http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2743536720091127 Questions for discussion: Why can online retailing be of particular advantage to both consumers and retailers at this time of… Read more »
From fashion passion to profit
Description: An enthusiasm for vintage threads led entrepreneurs to create the successful online clothing retailer, ModCloth.com. Source: CNNMoney – video report  Date: 11/10/2009 Link: http://money.cnn.com/video/smallbusiness/2009/11/10/sbiz_makeover_modcloth.smb/ Questions for discussion: Why do you think this small business has succeeded? What problems are these entrepreneurs facing, now that they are beginning to grow their business? How would… Read more »
Google eyes China as Baidu fumbles
Description: In 2005, China administered a spelling test that asked respondents to spell “Google” for a search market report: only 60 percent took the test and more than 20 percent got it wrong. Four years later, Google Inc (GOOG.O), whose whimsical name is synonymous with Internet search in much of the world, is still struggling… Read more »
Steve Jobs – CEO of the Decade
 Description: Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones. Source: CNNMoney – video report  Date: 11/04/2009 Link: http://money.cnn.com/video/technology/2009/11/04/tt_steve_jobs_apple_ceo.fortune/ Questions for discussion: Summarize the contribution made by Steve Jobs to Apple? What motivational role has Jobs played as CEO at Apple?… Read more »
Skype Founders Join Buyout Group, Drop Litigation
Description: The founders of Skype agreed to join the investor group buying the Internet-calling service from EBay Inc. and to drop litigation that had threatened to shut down the company. Source: Bloomberg.com Date: 11/06/2009 Link: http://www.bloomberg.com/apps/news?pid=20601204&sid=armXJAA3nReg Questions for discussion: Do you think Skype should be managed independently of EBay or as a part of it? … Read more »
Future of Newspapers: Profitless? Go Wireless
It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years. Source: Wired.com Date: 7/14/2009 Keys: Advertising, Internet technology Link: http://www.wired.com/dualperspectives/article/news/2009/07/dp_newspaper_wired0714  Questions for discussion: Summarize… Read more »
Marketers to Cut U.S. Social Network Ad Spend in ’09
EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Source: Clickz.com Date: 7/09/2009 Keys: Advertising, Internet technology Link: http://www.clickz.com/3634342 Questions for discussion:… Read more »
Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions. Source: Clickz.com Date: 6/29/2009 Keys: Advertising, social marketing, Internet technology Link: http://www.clickz.com/3634240 Questions for discussion: Do you think this… Read more »
