Description: The new Smart fortwo EV doesn’t burn gas but an 85-mile range means frequent recharging. Source: CNNMoney.com – video report Date: 06/11/2010 Link: http://money.cnn.com/video/news/2010/06/10/n_rw_smart_ev_review.cnnmoney/ Questions for discussion: Why do you think the car will only be available for leasing and not for sale? Why do you think the majority of leases will be offered… Read more »
Posts Tagged: Customer-Driven Marketing (p388)
Videogames Get Into Motion
Description: Microsoft, Nintendo and Sony are getting ready to show off an array of new motion accessories and 3-D technology next week at the E3 Expo in the hopes of re-energizing the slumping videogame industry. Nick Wingfield and Dan Gallagher have a preview. Source: Marketwatch.com – video report Date: 06/11/2010 Link: http://www.marketwatch.com/video/asset/digits-videogames-get-into-motion/6C20E22C-79DD-4642-A9CE-79EDFE0EB79E Questions for discussion:… Read more »
Study Says Math Deficiencies Increase Foreclosure Risk
Description: IF you can’t divide 300 by 2, should you qualify for a loan? That is one of the questions raised by a new study led by a Columbia University assistant business professor, Stephan Meier, who found that borrowers with poor math skills were three times more likely than others to go into foreclosure. Source:… Read more »
digits: Google TV Debuts
Description: Jessica Vascellaro has details on Google TV, which was just unveiled by the internet giant at its developers conference in San Francisco. Plus, social networking for kids and retailers use their stores to speed up shipping for online orders. Source: Marketwatch.com – video report Date: 05/20/2010 Link: http://www.marketwatch.com/video/asset/digits-google-tv-debuts/AC797B3D-EE37-48A4-BC25-D0E1E7A5EE64 Questions for discussion: Who is the… Read more »
Gold ATM debuts in Abu Dhabi
Description: The world’s first gold vending machine is drawing crowds to The Emirates Palace, the most expensive hotel in the world. Source: CNNMoney.com – video report Date: 05/13/2010 Link: http://money.cnn.com/video/news/2010/05/13/n_gold_atm.cnnmoney/  Questions for discussion: Who is the target market for this ATM? How do you think this sort of machine might influence buyer behavior? What does… Read more »
‘Shocking’ conditions at Tylenol plant
Description: The quality and safety violations that led to the shutdown of a Tylenol plant were extremely serious, and could lead to tough action by regulators on drugmaker Johnson & Johnson. Source: CNNMoney.com Date: 05/14/2010 Link: http://money.cnn.com/2010/05/14/news/companies/tylenol_recall_plant_conditions/index.htm  Questions for discussion: Are there any excuses that the firm could offer the public that might mitigate… Read more »
The cost of Mother’s Day
Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars. Source: CNNMoney.com – video report Date: 05/07/2010 Link: http://money.cnn.com/video/news/2010/05/07/n_cmr_mothers_day_numbers.cnnmoney/ Questions for discussion: According to the report, which businesses are big winners at Mother’s Day? How do the marketing models in the textbook explain shopping behavior for Mother’s Day? Why… Read more »
digits: Are Netbooks Losing Their Sizzle?
Description: Pricier, more powerful notebook computers are sucking some of the steam from netbooks, the low-priced darlings that helped fuel sales for the PC industry in the past two years. Stacey Delo discusses the trend with Justin Scheck and Eric Savitz. Source: Marketwatch.com – video report  Date: 04/26/2010 Link: http://www.marketwatch.com/video/asset/digits-are-netbooks-losing-their-sizzle/42166B87-ED28-4BAE-9080-67B26EF0B633 Questions for discussion: Summarize… Read more »
Coney Island Getting a $30 Million Italian Makeover
Description: Alberto Zamperla sweeps through the cavernous workshop here where his amusement rides are manufactured while workers measure and bang and solder enormous platforms, oddly shaped beams and assorted fiberglass vehicles Source: NYTimes.com Date: 04/23/2010 Link: http://www.nytimes.com/2010/04/24/business/global/24coney.html?ref=business Questions for discussion: What are some reasons that favor the financial success of this investment? How important is… Read more »
Web Coupons Know Lots About You, and They Tell
Description: For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. Source: NYTimes.com Date: 04/16/2010 Link: http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref=business Questions for discussion: Summarize the improved value… Read more »
