Description:  Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source: eMarketer.com Date: 02/24/2012 Link: http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?
Posts Categorized: Part 4: Marketing Management
YouTube bets $100 million on original content
Description:  YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. Source: USAToday.com Date: 02/20/2012 Link: http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1 Questions for discussion: Do you think this production strategy can work? What other YouTube channel concepts do you think would succeed? Who are the target markets for these concepts?
Gen Y Speeds Up Luxury Goods Spending
Description:  Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source: eMarketer.com Date: 02/22/2012 Link: http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?
The Business Of Lin
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last? Source: CNNMoney.com – video report Date: 02/17/2012 Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/ Questions for discussion: Explain the sudden financial changes to the various businesses mentioned in the report. Do you think this phenomenon can last? What strategic plans… Read more »
Is Boeing 787 Really a Dreamliner?
Description: The Boeing 787 “Dreamliner” was billed as a revolution for travelers, offering a more humid, comfortable cabin and lighting that would lessen fatigue, dry eyes and jet lag. Scott McCartney on Lunch Break looks at the validity of those claims. Source: Moneywatch.com – video report Date: 02/15/2012 Link:  http://www.marketwatch.com/video/asset/is-boeing-787-really-a-dreamliner/CC9F10E4-0EE5-4F2D-A2C2-62B6C6D49DDB Questions for discussion: What are… Read more »
Google’s Bid to Be Everything to Everyone
Description: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions Source: Businessweek.com Date: 02/16/2012 Link: http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html Questions for discussion: Highlight Google’s strategic planning described in this report. Do you think they will be successful with this approach? Who would be Google’s competitors in the future if this approach is… Read more »
How Millennial Men React to Mobile Ads
Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured. Source: eMarketer.com Date: 02/13/2012 Link: http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: What does this research suggest to… Read more »
Japan’s geezers turned gamers
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’ Source: CNNMoney.com – video report Date: 02/08/2012 Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/ Questions for discussion: How have demographic changes in Japan affected business? What are some ideas you would suggest to the management of malls… Read more »
250,000 ask Apple to change its labor ways
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories. Source: CNNMoney.com – video report Link:  http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/ Questions for discussion: Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China? How should Apple’s management deal with… Read more »
Sell more stuff by giving it away
Description: (MoneyWatch) COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted. Source: MoneyWatch.com Date: 02/07/2012 Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857 Questions for discussion:… Read more »
